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CLARITY 

Third-Year Branding Project (2024)

A conceptual beverage line combining natural spring water with psychedelic additives for controlled microdosing. Designed for adults (21+) dealing with anxiety, depression, PTSD, or eating disorders, each drink offers a targeted effect:

Uplifting is for mood enhancement and neurotransmitter balance,

Relax is for stress relief and calm, and Focus helps to improve clarity and concentration

The brand promotes natural, effective self-treatment through high-purity psychoactive compounds. The visual identity reflects the intersection of alternative medicine and psychedelics, with a clean, fluid, and colorful design language that balances innovation with approachability.

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EXTRAS: landing page & posters

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