SURFACE DEEP 

Created during the first semester of my senior year as part of the Multidisciplinary Design course, Surface Deep was developed in response to an open brief: design something inspired by a film. I chose the iconic monologue from American Psycho, in which Patrick Bateman coldly describes his obsessive skincare routine. This moment—clinical, intimate, and deeply alienated—served as the emotional foundation for the project.

The result is a fictional skincare brand that offers not transformation, but erasure. Each product appears soothing on the surface, yet hints at emotional detachment, self-objectification, and the illusion of control. The tone is sterile and sarcastic, with packaging that mimics the aesthetics of the wellness industry while subtly undermining them. Instructions read more like dissociative mantras than practical guidance.

Surface Deep is less about beauty and more about the rituals we invent to survive ourselves.